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How Marketing Professionals Allocate Their Time

June 17, 2023

In the dynamic world of marketing, professionals juggle various roles such as crafting strategies, executing campaigns, analyzing data, and interacting with clients. Knowing how to allocate time wisely can give marketers an edge in delivering impact. In this article, we dive into how marketing professionals across levels spend their time and how they can leverage Timeback for optimum productivity.

how marketing spend their time

Time Distribution Across Roles



Marketing Executive

  • Focus Time: 15.6 hours
  • Meeting Time: 12.4 hours
    • External: 2.3 hours
    • One-on-One: 0.7 hours
    • Team Sync: 0.9 hours
    • Ad-hoc: 1.7 hours
  • Fragmented Time: 4.9 hours

Marketing Director

  • Focus Time: 11.3 hours
  • Meeting Time: 14.5 hours
    • External: 1.9 hours
    • One-on-One: 1.5 hours
    • Team Sync: 2.3 hours
    • Ad-hoc: 3.7 hours
  • Fragmented Time: 6 hours

Marketing Manager

  • Focus Time: 14.4 hours
  • Meeting Time: 12.1 hours
    • External: 1.4 hours
    • One-on-One: 0.9 hours
    • Team Sync: 2.3 hours
    • Ad-hoc: 3.1 hours
  • Fragmented Time: 6.3 hours

Senior Marketing Professional

  • Focus Time: 17.3 hours
  • Meeting Time: 10.3 hours
    • External: 1 hour
    • One-on-One: 0.7 hours
    • Team Sync: 2.3 hours
    • Ad-hoc: 2.7 hours
  • Fragmented Time: 5.9 hours

Marketing - Mid-Level

  • Focus Time: 19.3 hours
  • Meeting Time: 9.3 hours
    • External: 1 hour
    • One-on-One: 0.5 hours
    • Team Sync: 2.2 hours
    • Ad-hoc: 2.3 hours
  • Fragmented Time: 5.6 hours

Marketing - Entry Level

  • Focus Time: 11.3 hours
  • Meeting Time: 14.5 hours
    • External: 1.9 hours
    • One-on-One: 1.5 hours
    • Team Sync: 2.3 hours
    • Ad-hoc: 3.7 hours
  • Fragmented Time: 6 hours

Comparative Analysis & Insights


  • Focus Time: Mid-level marketing professionals have the highest focus time, highlighting their involvement in executing strategies and campaigns.
  • Meeting Time: Entry-level and Marketing Directors have the highest meeting times, reflecting the learning phase and strategic decision-making respectively.
  • External Meetings: Marketing Executives lead in external meetings, representing the company’s marketing vision in the external environment.
  • Fragmented Time: Fragmented time is fairly consistent across roles, with slightly higher values for Marketing Managers, possibly due to the diverse range of tasks they oversee.

Enhance Your Marketing Productivity with Timeback


As a marketing professional, here's how Timeback can empower you:

  • Tailored Insights: Understand where you're spending your time and align it with your marketing goals.
  • Efficient Meetings: Optimize meeting schedules and agendas for maximum productivity.
  • Peer Learning: Leverage leaderboard and benchmarking features for continuous improvement and learning from peers.

Don’t let your calendar run your day. Reclaim your time, gain insights, and enhance your marketing impact with Timeback. Let your creativity and strategies shine, unhampered by inefficient time management.

Get your time back today.

Timeback users gain back 20% of their time for focused work. Imagine the possibilities with those extra hours in your workweek.

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