For Teams

How Sales Professionals Spend Their Time: A Deep Dive Across Roles

June 13, 2023


Sales professionals are at the heart of any organization, ensuring the company's products and services are known to prospects and converting these opportunities into revenue. Like other roles, sales professionals need to manage their time efficiently. Let’s analyze how sales professionals across various levels spend their time and how they can use these insights to maximize productivity with Timeback.

Sales meetings time pattern

Time Distribution Across Roles


Sales - Entry Level

  • Focus Time: 11 hours
  • Meeting Time: 15.9 hours
    • External: 2.5 hours
    • One-on-One: 1.4 hours
    • Team Sync: 2.4 hours
    • Ad-hoc: 3.8 hours
  • Fragmented Time: 6.2 hours

Sales - Mid-Level

  • Focus Time: 16.6 hours
  • Meeting Time: 10.8 hours
    • External: 1.4 hours
    • One-on-One: 0.5 hours
    • Team Sync: 2.3 hours
    • Ad-hoc: 2.5 hours
  • Fragmented Time: 6.3 hours

Senior Sales Professional

  • Focus Time: 13.7 hours
  • Meeting Time: 12.4 hours
    • External: 2.6 hours
    • One-on-One: 0.7 hours
    • Team Sync: 2.4 hours
    • Ad-hoc: 2.9 hours
  • Fragmented Time: 6.7 hours

Sales Manager

  • Focus Time: 11.4 hours
  • Meeting Time: 14.6 hours
    • External: 1.9 hours
    • One-on-One: 1 hour
    • Team Sync: 2.6 hours
    • Ad-hoc: 3.7 hours
  • Fragmented Time: 6.6 hours

Sales Director

  • Focus Time: 11 hours
  • Meeting Time: 15.9 hours
    • External: 2.5 hours
    • One-on-One: 1.4 hours
    • Team Sync: 2.4 hours
    • Ad-hoc: 3.8 hours
  • Fragmented Time: 6.2 hours

Sales Executive

  • Focus Time: 13.4 hours
  • Meeting Time: 14.8 hours
    • External: 2.9 hours
    • One-on-One: 0.8 hours
    • Team Sync: 1.5 hours
    • Ad-hoc: 2.8 hours
  • Fragmented Time: 5.8 hours

Comparative Analysis & Observations


  • Focus Time: Mid-level sales professionals spend the most time focusing, which indicates that this level is heavily involved in individual tasks such as prospecting and closing deals.
  • Meeting Time: Sales Directors and Entry Level professionals have high meeting times, often engaging with clients and team members to understand the market and strategize accordingly.
  • External Meetings: Sales Executives have the most external meetings, reflecting their role in higher-level business discussions and negotiations.
  • Fragmented Time: The fragmented time is relatively consistent across roles, with a slight increase in Senior Sales Professionals, which could be attributed to higher responsibilities and multitasking.

Leverage Timeback to Elevate Sales Performance


As a sales professional, using Timeback can help you:

  • Benchmark: Compare your time allocation with peers and industry standards.
  • Optimize Schedule: Receive intelligent suggestions for maximizing productivity.
  • Enhance Collaboration: Foster better relationships with your team and clients.
  • Align with Goals: Ensure your efforts are aligned with sales targets and objectives.

Unlock your full potential as a sales professional. Take control of your time with Timeback and drive revenue like never before.

Get your time back today.

Timeback users gain back 20% of their time for focused work. Imagine the possibilities with those extra hours in your workweek.

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